900,000+ flags Distributed at 8 stadiums
The FIFA World Cup™ is the most-watched single sport event globally, drawing billions of viewers every four years. With the eyes of the world increasingly drawn to Qatar in the years leading up to the tournament, the Supreme Committee for Delivery & Legacy (SC) – the Qatari government entity charged with organizing the tournament – sought out creative partner agencies in a competitive tender process.
Gem was initially awarded a two-year creative partner contract in 2018. Demonstrating the high quality of Gem’s work and the trust the FIFA World Cup™ organizers placed in us, Gem was again awarded in 2020, becoming the only agency with which the SC maintained a creative partnership during the crucial 2018-2023 period.
Bringing together a diverse array of agencies worldwide with Gem’s specialist knowledge of Qatar, Gem successfully delivered a huge range of projects throughout the contractual period. Some highlights include:
- Stadium Flag Distribution
Waving flags and other intense displays of patriotism are part of what makes the FIFA World Cup™ stadium experience so amazing. To make sure that every fan had a chance to wave their flag, Gem built multiple bespoke flag distribution booths for each of the eight stadiums. Flexing our logistical muscle, Gem then procured – often on very short notice – enough flags to ensure an unbeatable ambiance at every match.
